Market Analyst
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our competitors are going to market and positioning their solutions.
We hope to gain a comprehensive understanding of the competitors in our space and how we can uniquely differentiate our business.
The final project deliverables include:
- Battle card templates for competitors detailing their market positioning, unique selling proposition (USP), key messages, products features, and pricing.
- Positioning statement and unique value proposition (UVP) for InvestorCOM.
- What tasks will learners need to complete to achieve the project goal?
-
- A competitor analysis to understand how they are positioning themselves in the market.
- Building competitive battle cards which includes key messages, their features, services and price.
- Analysis and recommendation detailing how InvestorCOM should position itself in the market in order to successfully differentiate our offerings.
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our competitors are going to market and positioning their solutions.
We hope to gain a comprehensive understanding of the competitors in our space and how we can uniquely differentiate our business.
The final project deliverables include:
- Battle card templates for competitors detailing their market positioning, unique selling proposition (USP), key messages, products features, and pricing.
- Positioning statement and unique value proposition (UVP) for InvestorCOM.
- What tasks will learners need to complete to achieve the project goal?
-
- A competitor analysis to understand how they are positioning themselves in the market.
- Building competitive battle cards which includes key messages, their features, services and price.
- Analysis and recommendation detailing how InvestorCOM should position itself in the market in order to successfully differentiate our offerings.
About the company
- https://investorcom.com/
- 51 - 200 employees
- Technology, Banking & finance, It & computing
InvestorCOM is a leader in provider of regulatory compliance software and communications solutions for banks, asset managers, insurance companies and investment dealers in the financial services industry. Our high value, intuitive solutions eliminate compliance risk for our clients.