Linkbase is looking to enhance its outreach strategy by implementing an effective cold email marketing campaign. The goal of this project is to set up and optimize a cold email marketing system using HubSpot, a leading customer relationship management (CRM) platform. The project will involve configuring HubSpot to manage and automate email campaigns, segmenting target audiences, and creating personalized email templates. Learners will apply their knowledge of digital marketing and CRM tools to develop a streamlined process that increases engagement rates and improves lead generation. The project will also include analyzing the performance of email campaigns and making data-driven recommendations for future improvements. By the end of the project, learners will have gained practical experience in setting up and managing a professional email marketing campaign using industry-standard tools.

- A fully configured HubSpot account tailored for cold email marketing.

- A set of personalized email templates designed for different target segments.

- A report analyzing the performance of the initial email campaigns, including open rates, click-through rates, and conversion metrics.

- Recommendations for optimizing future email campaigns based on data analysis.

- A presentation summarizing the project outcomes and insights gained during the process.