The main goal for the project is to develop and implement effective strategies to grow The Shooting Star Press Inc.'s email marketing list organically. This will involve several different steps for the learners, including:

- Researching and analyzing the current email marketing list and its performance.

- Developing creative and engaging content to attract new subscribers.

- Implementing lead generation tactics such as website pop-ups, content upgrades, and social media campaigns.

- Optimizing the company's website and online presence to capture email sign-ups.

- Analyzing and refining the email marketing automation process to improve subscriber engagement and retention.

By the end of the project, learners should complete the following tasks:

- A comprehensive analysis of the current email marketing list and its performance.

- A set of creative and engaging content pieces designed to attract new subscribers.

- Implementation of lead generation tactics and optimization of the company's online presence.

- An improved email marketing automation process to enhance subscriber engagement and retention.

Final deliverables should include:

- A detailed report outlining the strategies developed and implemented.

- Samples of the creative content produced.

- Documentation of the lead generation tactics and website optimization efforts.

We support or student placements with direct mentorship from leadership, and by investing in necessary tools.

We are always open to ideas that will drive growth.