The main goal for the project is to understand the needs of Artists so that Artnbuff Platform can align its product features and marketing to the area where demand already exists. This will involve several different steps for the students, including:

- Conducting interviews and surveys with artists to understand their pain points, preferences, and needs.

- Analyzing existing data on artist behavior and preferences on the Artnbuff Platform.

- Identifying key features and marketing strategies that will resonate with artists based on the gathered insights.

- Define action plan to align the platform and marketing strategies with the identified artist needs.

By the end of the project, students should complete the following tasks:

- A comprehensive report detailing the findings from interviews, surveys, and data analysis.

- Recommendations for product features and marketing strategies based on the identified artist needs.

- Presentation of the insights and recommendations to the Artnbuff Platform team.

Final deliverables:

- A detailed report with actionable insights and recommendations.

- A presentation summarizing the findings and proposed strategies.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems or anything else the students might encounter.