Competitive Analysis
Project scope
Categories
Market research Operations Project management Marketing strategySkills
competitive analysis target audience marketing web analytics salesIt’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors
- The creation of a matrix identifying features shared across the companies and those that are different.
- A report describing our competitive advantages and disadvantages relative to the competition identified.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
About the company
BB HOLISTICS offers unique products with using the recent technological innovations to address epidemic sleep problems. Our goal is to produce harmless, eco-friendly and affordable products which are proven to be effective and backed by science. Our SleepGift brand offers line of blankets which can block 99% of electromagnetic radiation, which breaks down sleep hormone in the body. All our blankets are made with silver infused soft cotton fabric which brings more benefits to the users. Additionally, SleepGift's innovative weighted blankets has natural far infrared ray (FIR) and aromatherapy features which are not available with any other weighted blankets. These patent pending blankets are developed to boost melatonin and serotonin hormones which are very important for regulating our sleep and mental health.
SleepGift baby blankets are designed to protect the most vulnerable group from constant EMF's health risks. The special fabric used for the blankets block EMF signals and shield the babies and children's developing bodies. Our team oversaw and evaluate procurement of common preventive solutions with developing safe and effective products.