Digital Content SEO Optimization 2

Closed
Part Shops Canada Ltd.
Midland, Ontario, Canada
Richard Gastmeier
President
(122)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Skills
digital content optimization software metadata search engine optimization
Project scope
What is the main goal for this project?

We would like students to help us with taking written content and optimizing it for search engine visibility. This will involve incorporating the following into the written articles using provided suggestion tools:


  • Insert Focus Keyword(s) at appropriate keyword density
  • Add additional relevant keywords and phrases
  • Page Metadata optimization
  • Image, Alt Tag, and Image Title insertion and management
  • Internal and External Link Insertion
  • Readability and Sentiment
  • FAQ Creation
  • Content Extension and Enhancements


The tools provided will score the content for SEO and provide a benchmark for successful optimization


What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Attend online training sessions to learn how to use the optimization tools effectively.
  • Source addtional content, images, links and FAQ answers using online research
  • Edit content in accordance with suggestions
  • Optimize content to target scoring
How will you support learners in completing the project?

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will provide general topics and some related keywords that we want to have included in the articles for SEO purposes.

A large library of images will be available for the student(s) to select from when selecting images, but external sources may be required.

About the company
  • https://www.thepartshops.com
  • 2 - 10 employees
  • Retail, Automotive, Consumer goods & services, Marketing & advertising, Publishing & printing

We operate multiple blog and ecommerce sites in various recreational vehicle, automotive, and outdoor lifestyle niches, including RV Travel Life, This Old Campsite, Marine Part Shop, Powersports Part Shop and The Truck Part Shop.