Awareness Campaign Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is passionate about promoting social causes. We ββwant to increase awareness about a particular topic.
We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.
This will involve several different steps for the students, including:
- Familiarizing themselves with the social cause, our mission and goals.
- Identifying groups that the campaign will target.
- Identifying ideal outcomes and key performance indicators (KPIs).
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
Bonus steps in the process would also include:
- Assisting in the development of leaflets, posters, videos, and / or brochures.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the social cause, our mission and goals
- Identification of target groups
- Identification of ideal outcomes and KPIs
- Identification of sponsors and partners
- Creation of a marketing plan
Bonus steps would include:
- Designing promotional materials for our campaign
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our organization is passionate about promoting social causes. We ββwant to increase awareness about a particular topic.
We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.
This will involve several different steps for the students, including:
- Familiarizing themselves with the social cause, our mission and goals.
- Identifying groups that the campaign will target.
- Identifying ideal outcomes and key performance indicators (KPIs).
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
Bonus steps in the process would also include:
- Assisting in the development of leaflets, posters, videos, and / or brochures.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the social cause, our mission and goals
- Identification of target groups
- Identification of ideal outcomes and KPIs
- Identification of sponsors and partners
- Creation of a marketing plan
Bonus steps would include:
- Designing promotional materials for our campaign
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://theummah.ca
- 0 - 1 employees
- Non-profit, philanthropic & civil society
The Ummah is a grassroots Canadian not-for-profit organization providing relief and development services to global citizens.