Calm River Therapy is seeking to enhance its online presence and attract more clients through targeted Facebook advertising. The goal of this project is to set up and manage effective Facebook Ads campaigns that will target clients with OCD looking for therapy and also for workshops related to mental health. Learners will apply their knowledge of digital marketing strategies to create compelling ad content, select appropriate target audiences, and monitor campaign performance. The project involves analyzing the current market trends and competitor strategies to optimize ad spend and maximize reach. By the end of the project, learners will have gained practical experience in managing social media advertising campaigns, which is a valuable skill in today's digital marketing landscape.

The deliverables for this project include a comprehensive Facebook Ads campaign plan, which outlines the target audience, ad content, budget allocation, and performance metrics. Learners will also provide a report detailing the campaign's performance, including insights and recommendations for future improvements. Additionally, a presentation summarizing the campaign's outcomes and strategic decisions will be delivered to Calm River Therapy.