CultureAlly - Marketing
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
PROJECT DESCRIPTION:
We're looking for a Marketing Intrapreneur to work directly with our CEO to execute CultureAlly's content strategy. This is an exciting opportunity to work with a start-up tech and consulting company founded by two women, who care deeply about diversity, equity and inclusion (DEI) and making the world better. We offer DEI consulting and a DEI learning web application. You will be reporting directly to the Chief Executive Officer. We are a small company that is growing quickly and are excited to bring on someone who can grow and share in that success with us.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1
TIME COMMITMENT PER STUDENT: 70 Hours
KEY PROJECT ACTIVITIES:
- Launch CultureAlly's first lead magnet.
- Create associated marketing campaign to launch the lead magnet.
- Set up tracking and the UX for the campaign using Squarespace, Hubspot and GoogleAds/Analytics.
IDEAL ROLES/RESPONSIBILITIES:*
- Craft creative content (social posts, emails, blogs, guides, ebooks, and more). Ensure content is aligned with CultureAlly's messaging, voice and brand.
- Analyze and report on content performance across various distribution channels to show content's impact on the business
- Help plan and execute CultureAlly's content strategy to increase traffic and drive engagement
- Assist with the creation of sales enablement collateral, including one-pagers, videos, slide decks, and more.
FINAL PROJECT DELIVERABLES:
- Launch CultureAlly's first lead magnet and associated marketing campaign
- Report on successes and recommendation of the campaign
PROJECT MENTOR NAME: Ashley Kelly
- What is the main goal for this project?
-
PROJECT DESCRIPTION:
We're looking for a Marketing Intrapreneur to work directly with our CEO to execute CultureAlly's content strategy. This is an exciting opportunity to work with a start-up tech and consulting company founded by two women, who care deeply about diversity, equity and inclusion (DEI) and making the world better. We offer DEI consulting and a DEI learning web application. You will be reporting directly to the Chief Executive Officer. We are a small company that is growing quickly and are excited to bring on someone who can grow and share in that success with us.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1
TIME COMMITMENT PER STUDENT: 70 Hours
KEY PROJECT ACTIVITIES:
- Launch CultureAlly's first lead magnet.
- Create associated marketing campaign to launch the lead magnet.
- Set up tracking and the UX for the campaign using Squarespace, Hubspot and GoogleAds/Analytics.
IDEAL ROLES/RESPONSIBILITIES:*
- Craft creative content (social posts, emails, blogs, guides, ebooks, and more). Ensure content is aligned with CultureAlly's messaging, voice and brand.
- Analyze and report on content performance across various distribution channels to show content's impact on the business
- Help plan and execute CultureAlly's content strategy to increase traffic and drive engagement
- Assist with the creation of sales enablement collateral, including one-pagers, videos, slide decks, and more.
FINAL PROJECT DELIVERABLES:
- Launch CultureAlly's first lead magnet and associated marketing campaign
- Report on successes and recommendation of the campaign
PROJECT MENTOR NAME: Ashley Kelly
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.cultureally.com
- Technology, Education, Business & management, Human resources & recruitment
CultureAlly is a Diversity Equity and Inclusion software and consultancy company based in Canada (Toronto & Halifax). We care deeply about diversity equity and inclusion and making workplaces more inclusive for all employees to reach their greatest potential.
We know there's much work to be done to improve DEI in the workplace and we aren't going to change things over night, but if our work can ignite a ripple effect that leads to lasting positive change, then we are making the world a better place. And THAT is what why we do what we do!
We work with world-class for profit and non-profit organizations across the globe. We offer the full DEI suite - from our DEI software to complete consulting and training services. We also act as trusted guides and coaches for our clients as they navigate making change.
We're honoured to be doing this work and are excited to have you onboard with us as you do some of the best work of your life!
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