Social Media Strategy

Closed
IndiGrowth Health Wellness Healing Inc
Victoria, British Columbia, Canada
Clayton Hobbs
CEO
(2)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Market expansion Sales strategy
Skills
search engine optimization affiliate marketing digital marketing brand awareness pay per click keyword research marketing lead generation social media content social media
Details

IndiGrowth Health & Wellness is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  • Mock-Ups of Products
  • . Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  • Creating engaging content for prominent media websites
  • . Working with tools and programs such as Instagram, Facebook, Youtube, TikTok,Wechat

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

  • Our key objectives for this program are to build brand awareness, lead generation, and conversion as well as increasing followers.
  • The project will have a budget that will be decided depending on the size of the team and the duration of the project.
  • Students will create a digital marketing strategy that will utilize images and video content as well as the use of affiliate marketing and referral plugins as well as pay-per-click marketing campaigns to accomplish our goals.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

The company CEO will be made available through email and zoom meetings with the students for this project.

About the company

Company
Victoria, British Columbia, Canada
Consumer goods & services, Hospital, health, wellness & medical, Individual & family services

IndiGrowth Health Wellness Healing Inc. was established in 2019 and offers products and services that improve their client’s overall health and wellness. IndiGrowth has launched two natural health supplements, and applications for NPN licenses for both products have been received by Health Canada (regulatory licenses expected before Decemeber 2021). IndiGrowth’s supplements are manufactured in Canada and meet Health Canada's NHP regulations The company is looking to begin domestic and export sales with target markets being: Canada, China, USA. The company is in the process of registering for trademark registrations for its Brand name and logo as well as all product marks. The company is looking to add a services platform to it's website which will onsite of Online Health Services such as Certified Health Coaching and Professional Licensed Counselors. This platform will be unique and one of the most comprehensive Online Wellness platforms available