Marketing/Sales Strategy Project Implementation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of individual students required- 2
Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness.
The project is to implement our natural skincare marketing campaigns, we have a marketing strategy document ready to be deployed. You will be responsible to implement key aspects of the strategy during the project. You will work directly with the Founder and Product Launch Coordinator.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent marketing, writing and brand strategy skills would be the ideal candidate for this project.
- What tasks will learners need to complete to achieve the project goal?
-
We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
Phase 1 Training
Shopify marketing automation training resource: https://www.shopify.ca/marketing-automation
How To create customer journey map https://www.shopify.ca/enterprise/customer-journey-map-ecommerce
Phase 2
- Research and create customer personas of our target audience, you will share the personas with our website manager to ensure it is implemented on our customer journey .
Phase 3
- Go over our existing marketing strategy to create compelling marketing campaigns for our skincare product launch.
- Create and deploy Facebook, google and Instagram ad campaigns.
- Create and send out PR pitches.
- Successful implementation of the drafted marketing campaign
- Final report of the completed tasks
Tools
Canva for design and campaign creation
Facebook ad manager, google merchant
Mailchimp and shopify automation for email sequences and campaigns
Asana and monday.com for project flow and tracking
- What is the main goal for this project?
-
Number of individual students required- 2
Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness.
The project is to implement our natural skincare marketing campaigns, we have a marketing strategy document ready to be deployed. You will be responsible to implement key aspects of the strategy during the project. You will work directly with the Founder and Product Launch Coordinator.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent marketing, writing and brand strategy skills would be the ideal candidate for this project.
- What tasks will learners need to complete to achieve the project goal?
-
We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
Phase 1 Training
Shopify marketing automation training resource: https://www.shopify.ca/marketing-automation
How To create customer journey map https://www.shopify.ca/enterprise/customer-journey-map-ecommerce
Phase 2
- Research and create customer personas of our target audience, you will share the personas with our website manager to ensure it is implemented on our customer journey .
Phase 3
- Go over our existing marketing strategy to create compelling marketing campaigns for our skincare product launch.
- Create and deploy Facebook, google and Instagram ad campaigns.
- Create and send out PR pitches.
- Successful implementation of the drafted marketing campaign
- Final report of the completed tasks
Tools
Canva for design and campaign creation
Facebook ad manager, google merchant
Mailchimp and shopify automation for email sequences and campaigns
Asana and monday.com for project flow and tracking
About the company
- https://www.arelibeauty.com
- Cosmetics & beauty
Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty currently offers a range of body scrubs, lotions and oils.