We have a primary focus on creating a relevant social impact platform for our potential donor (consumer) and nonprofit organizations (clients). With this in mind, we have created a new unique tech giving platform to engage, empower and unite these two participants. While researching our proprietary platform offering, we had various consumers in mind, although we believe now the main focus should be on Millennials and those younger, and expanding to other segments accordingly. We believe our most viable market are those aged 20-35, however we need help proving this. This knowledge will aid in a new approach to marketing, especially for the launch of our giving platform. Our specific need is determine what competitors (GoFundMe Charity being largest & main competition) are also playing in this landscape and what our target markets perception is of these competing brands/platforms. This information will help us determine what key messaging will resonate with our target audience.

Successful outcomes include a market research report, informed by primary data collection.

We would like to understand our customer base through surveys and conversations with our potential consumer to gather insights into giving/ charitable donations (or non-participatory) behaviors, expectations, and experiences with us and our competitors.

We believe we know a good amount about our target audience and our ability to engage a broader market as well. We need to examine the full market potential (engaged audience) in our philanthropic sector before we launch our giving platform.

Through a deep dive of our philanthropic sector/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down. Subscription based donations are on the rise, so how can we differentiate ourselves.

We believe that there is enough philanthropic industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our philanthropic industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable.

Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our nonprofit organization and its giving platform.