Graphic Designs & Target Audience Report

Closed
The Gelato Shack
Toronto, Ontario, Canada
Bashir Lokhat He / Him
Owner
(7)
3
Project
Academic experience
50 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Graphic design
Skills
target audience market trend food packaging packaging design graphic design packaging and labeling research brand identity customer service artificial intelligence
Details

To enhance the visual appeal and brand identity of the take-out containers and cups through the redesigning of the original ones. The objective is to create eye-catching and cohesive graphic designs that not only reflect the essence of the brand but also elevate the overall dining experience for customers.

Deliverables

Achieving the project goal of revamping the packaging for take-out boxes and milkshake cups involves a series of well-coordinated activities. Here's a breakdown of the key tasks students will have to complete:

  • Conduct a thorough analysis of the cafe/food business's current brand identity, values, and messaging. This can be written in a report.
  • Understand the target audience and market trends in graphic design for food packaging. This can be part of the report.
  • Research competitor packaging designs to identify trends, unique features, and potential areas for differentiation. This can be part of the report.
  • Analyze customer feedback on existing packaging to address any pain points or areas for improvement. This can be part of the report.
  • Provide potential examples of take out boxes styles and milkshake cup styles which are unique. Google images or AI conducted images can be used for this.


Mentorship

Staff Time:

  • Allocate dedicated time for project planning, research, and design activities.
  • Facilitate time for collaboration, feedback, and progress updates.
  • Encourage open communication to address any challenges or questions.
  • respond to emails and calls by learners

Access to Data:

  • Provide access to relevant data, including existing brand assets, customer feedback, and market research findings.
  • Provide additional details regarding the company if needed


About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Banking & finance, Consumer goods & services, Food & beverage, Marketing & advertising, Media & production

GELATO SHACK is a fast-casual restaurant concept offering fresh, high quality cooked-to-order burgers, sausages, sandwiches, poutines, milkshakes and of course our incredible Gelato!