PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The project is visible on - https://decentralized-web.tech , and did release communication programs for Users of the platform. We aim to have a very large number of users, who are located worldwide.

With the participation and creativity of a group of students, we like to reach out on Tik-Tok and market our communication program with the goals of creating awareness for our project and gaining users for our platform communication program.

Unlike other social media platforms, Tik-Tok is relatively new and not saturated. The platform offers short videos - 5s to 60s, most of which are not related to products or marketing.

Finding a way for successful promotion and marketing of our project and user program will be a very significant innovation and achievement by itself.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

3

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Video Creation and Editing
• TikTok Content Creation
• Social Media Marketing
• Release and post at least 1 video per week

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Video Creation
• Social Media Analyst
• Content Creator

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• At least 1 video to be posted on Tik-Tok every week throughout the 7-week project. and post every week of the duration of our engagement 1 or more videos on the Tik-Tok channel of the project.
• The metric of success is popularity - measured in the number of views and people joining our channel.
• The success of our marketing efforts with the students is expected but not assured. The engagement of students is an exercise in creativity and a good learning experience.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Paul Arssov

• initial introductory group online meeting
• 1 group meeting online, regular, every week - Friday noon/afternoon to go over the work done and the progress achieved during the week
• scheduled on calendar - one on one, or group meetings - discussion on approaches, marketing strategy, research on influencers,

Students are expected to work during the engagement with minimum level of supervision.

Forming a group is encouraged, but individual contributions are also accepted - as long as they fit into the campaign.

Communication is done by - e-mails, messaging, video/audio meetings on riipen and/or zoom.