Our studio launches new products and services every year. We hope to revamp our social media marketing to attract more customers for each new product or service.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products and services, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Create campaign content templates for each channel.
• Identifying metrics to monitor throughout the campaign.
• Schedule content to be posted using a scheduler.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of latest SEO techniques

Deliverables include a report that outlines:

• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content templates and a calendar to organize the campaign