We want a student to help us develop our market research, lead generation, and digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• What our Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market?
• Who are the key people/leads in our target markets we should be reaching out to?
• How should we promote our company?
• What social media channels should we utilize?
• What messaging should we use?

Final deliverables can come in the form of a report which includes lead generation lists of target customers we should reach out to.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. The intern will also meet regularly with the business development core members of the Veras team.