Social Enterprise Start Up Seeking Creative Social Media and SEO Support
Project scope
Categories
Videography Communications Digital marketing Search engine optimization Social media marketingSkills
google analytics keyword research marketing tiktok search engine optimization social media wordpress branding communicationOur team is looking for a social media and marketing wizard to help us achieve two major goals:
1) Drive more traffic and impressions/conversions by improving our SEO positioning; and
2) Create IG Reel and TikTok content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
- Referencing both our communications strategy and branding guidelines, each student will be working on creating 5-10 IG reels and TikTok videos with associated captions and hashtags. This project will be great for building your portfolio.
If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you!
For SEO support, the primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization;
- Execution of a strategy to ensure our organization appears on the first page of Google for relevant keywords and audience searches; and
- Optimization of our Wordpress-based website and search engine tools (e.g. Google Analytics/Search Console) to ensure maximum reach
For Reel/TikTok support, we expect the student(s) to create:
- 5-10 IG high-quality IG/FB Reels and TikToks based on current trends
- Associated captions and relevant hashtags for each reel/video
Students will work remotely alongside the two dedicated co-founders who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Borrow Me Baby is a parent-to-parent baby gear rental community.
Our mission is to create a sustainable online network that supports families by saving them time, money, and energy as they navigate the challenges of parenthood. We achieve this by connecting parents in local communities to lend and borrow baby items. Our platform handles communications and financial transactions securely and doubles as a community review site to help parents decide what’s best for them.
We’re motivated by our core values of accessibility, inclusion, and sustainability. To foster accessibility, BMB offers both web and mobile-friendly platforms. There are no barriers or fees to join. Borrowers can access high quality baby goods without the hefty price tag and long-term commitment, while families can recoup costs of their items when not in use e.g. between children.