Digital Platform Audit
Project scope
Categories
Communications Market research Marketing strategySkills
business directory google business profile google maps surveying license tiktokDigital Platform Analysis for our tourism business directory from www.tourismpg.com (we will supply a spreadsheet)
1) Identify what digital platforms our tourism partners are engaged in such as: Google-my business, Google maps, Facebook, Instagram, LinkedIn, YouTube, Twitter, website, TripAdvisor, TikTok,2) and others.
2) Identify what is the engagement level ( updating, posting, and replying) and their ratings.
3) Develop a survey tool so a report can be generated ( we will supply the survey license and log-in) evaluating % of use, most popular platform, # of followers, # of posts, and frequency of replies.
About the company
A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.
Portals
