Virtual Internship Opportunity: Digital Marketing
Closed
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Hamilton, Ontario, Canada
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
hubspot crm target market coaching google sheets digital marketing infographics branding market segmentation sales prospecting communicationOur North American business consulting and coaching organization is able to offer a virtual internship opportunity for 1 marketing students or teams.
The primary focus for the student will be:
- Branding - Identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service).
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Content creation- create infographics, social media posts, article creation, blogs and simple video editing/creation using online tools.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
We will plan to communicate with our virtual intern using these communication tools: Nifty and Zoom
Primary contact: Purdeep Sangha, Founder
No deliverables exist for this project.
About the company
Company
Hamilton, Ontario, Canada
2 - 10 employees
Sales, Business services, Education, Marketing & advertising, Business & management
We are a boutique business consulting and coaching firm focused on helping small and medium enterprises with the following: Business Growth, Strategy, Marketing, Innovation, Leadership and high-performance.