Develop and implement a marketing campaign to promote the latest book in the Mental Fitness for Young Athletes series.

Enhance online visibility and engagement through targeted social media strategies.

Identify key audiences and establish outreach efforts to maximize book sales and brand awareness.

Provide learners with hands-on experience in digital marketing, content creation, and campaign analysis.

Phase 1: Research and Strategy Development

• Conduct market research to identify target demographics and potential outreach opportunities.
• Analyze competitors' marketing strategies to determine best practices.
• Develop a comprehensive marketing strategy, including social media, email marketing, and influencer outreach.

✅ Deliverable: Market research report with insights and recommendations.

Phase 2: Content Creation and Campaign Execution

• Design and create engaging promotional content for social media (posts, reels, stories, and graphics).
• Develop an email marketing campaign to engage potential readers, educators, and sports organizations.
• Identify and collaborate with influencers, coaches, and sports communities to promote the book.

✅ Deliverable: A content calendar and a set of social media/email marketing materials.

Phase 3: Performance Analysis and Optimization

• Track campaign engagement and assess the effectiveness of different strategies.
• Adjust marketing tactics based on performance data and audience feedback.
• Compile key takeaways and lessons learned for future marketing efforts.

✅ Deliverable: A final report summarizing campaign performance, key insights, and recommendations for future outreach.