Positions available: 1

PROJECT SCOPE

We want a student to help us develop a digital plan to grow and engage our target market to purchase our online course. They will be asked to design some templates and come up with slogans and sound bites.

We have developed a course (in 3 parts) to establish a speaker series or community online or in person.

We’d like to test and measure how we can maximize different channels and what will work best.

Sales for this course will launch in February. We will have a pre-launch in late January.

Responsibilities

• Marketing and Communications such as Ad prep, letters, email compositions, social media updates
• Fluency in social media marketing, including Facebook, Instagram, and LinkedIn (considering Pinterest)
• Build and manage social media posts to promote course and highlight the creator of the course and her experience
• Ability to edit and review promotional materials
• Self sufficient working environment with weekly progress check meetings
• Create and update Content Calendar with creator of the course
• Help us refine a budget friendly marketing plan to use in the future
• Test and refine the messaging we should use to sell product

Desired Qualifications

• Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field.
• Excellent understanding of digital marketing and latest social trends
• Logical thinking and problem-solving skills.
• Excellent oral and written communication skills.
• Advanced proficiency in Canva and Eventbrite a plus.

Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools).

A student with excellent writing and video editing skills would be the ideal candidate for this project.

We will meet with the web developer for a couple of hours once per week on Zoom and the creator will be available via text or e-mail throughout the week. You will be an important part of our team as we launch this course.