We launched a few months ago and so far all of our users have only come from direct marketing. We want to leverage our social media accounts to connect with a larger audience through TIkTok and Instagram Reels videos. We have an easily demonstrable product that is innovative to the language learning industry, so the goal of this project will be to create ~8 videos that highlight features/use cases for Noo Speak or use recent trends/formats to bring more attention, followers, and views to Noo Speak.

The steps of the project are:

1. Initial meeting with the project manager + Introduction to Noo Speak features, interface, goals, and direction
2. Creating the videos (Research, outlining, approval meeting, filming, publishing)
3. (Optional) Engaging with the audience and replying to comments. Since you're creating the videos, it's up to you if you want to be the one to answer/talk with people in the comments. If not, the project manager will be in charge of this!
4. Evaluating the performance of the videos
5. Project wrap-up meeting

Since everyone has different working styles, how you do step 2 is up to you. Whether you prefer to complete all the research & outlining before creating the videos or want to go through the process for each video individually, it's something we'll discuss in the initial meeting!

Students will be in contact with the Founder of Noo Speak throughout their project and will have full access to the relevant social medias of Noo Speak.