The main goal for the project is to develop and implement a social media strategy to increase brand awareness, engage with customers, and drive traffic to the restaurant. This will involve several different steps for the students, including:

- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.

- Developing a content calendar with engaging and relevant posts for various social media platforms.

- Creating and implementing social media advertising campaigns to promote the restaurant.

- Monitoring and responding to customer comments and messages on social media.

- Analyzing social media metrics to track the effectiveness of the strategy and make adjustments as needed.

By the end of the project, students should complete the following list of activities:

- A social media audit report with recommendations for improvement.

- A content calendar with planned posts for a specified time period.

- Social media advertising campaigns with performance metrics and analysis.

- Regular monitoring and engagement with customers on social media platforms.

- An analysis report on the effectiveness of the social media strategy with proposed adjustments.

Final deliverables:

- A comprehensive social media strategy document outlining the approach, goals, and tactics.

- A presentation summarizing the social media strategy and its impact on the restaurant's online presence.

We will provide assistance for all interns through weekly and daily meetings with staff and employees. The intern will also have 24/7 access to help from Sally or another manager whenever it is required.