SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaOur team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our companyβs social media analytics to tailor the content calendar to our customers activity, rather than general trends
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
The Africa Ubuntu Association (AUA) is a dynamic, not-for-profit art community organization, deeply rooted in the rich cultural ethos of Africa. Located on the Unceded Syilx Territory, AUA's mission is to cultivate a vibrant community in the greater Okanagan area. It serves as a nurturing space for Africans, those of African descent, and anyone with an interest in African culture. At the heart of AUA's philosophy is the African concept of Ubuntu - 'I am because you are.' This philosophy emphasizes the importance of community, where each individual is encouraged to shine, contributing to a collective brilliance rather than standing alone.
AUA's mission is multifaceted:
Fostering Community Through Art: AUA leverages the power of art to bring people together, celebrating African culture and its diverse expressions.
Connecting Africans in the Diaspora: It aims to be a connecting point for Africans living and studying abroad, building bridges across continents.
Promoting Intercultural Exchange: By encouraging interactions among various cultures, AUA enhances mutual understanding and respect.
Advocating for Diverse Activities: The organization champions artistic, educational, social, recreational, charitable, and athletic initiatives that reflect the interests of its members.
Documenting Lived Experiences: Recognizing the importance of history, AUA is committed to documenting the present experiences of Africans as future historical records.
The vision of AUA is to create public spaces that embody community support and inclusivity, addressing community needs in innovative ways.
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