Content creation and management of our Pinterest page for 8 weeks worth of content.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

To accomplish this, we expect the student(s) will:

• Create Pinterest pins for 8 weeks worth of content
• Linking to blogs we have on our site, and scheduling these pins into our social media scheduling tool and/or directly into Pinterest.

Month 1: (Jan or Feb)?

• Connect all catalogs
• Integrate everything Shopify
• Analysis of current Pinterest
• Suggestions for moving forward
• Clean up boards (Create up to 10 Keyword- Optimized boards w 20 pins each)
• Have a 10% off Pinterest Link to track sales from Pinterest
• Creator fund? Is this a thing anymore?
• Account set-up, audit, or makeover
• Getting familiar with Cloud Campaign

First Month Workscope

• Create fresh 20 pins
• Schedule 5-10 pins/day (combination of fresh, duplicates, and curated content) for Feb 14th-Feb 28

Month 2

• Create fresh 50 pins/month
• Idea Pins 10 per month (or more)?
• Recipe Cards 2/per month
• Videos/Shorts: 10 per month
• Other for the remainder
• Schedule 20-30 pins/day (combination of fresh, duplicates, and curated content)
• Follow 20 niche-related accounts/month