Digital Content Creation for a Book Launch

Closed
Catherine Clark Connects
Toronto, Ontario, Canada
Catherine Clark
Mental Health Consultant
(14)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
content creation newsletters graphic design digital content creation marketing social media teaching
Project scope
What is the main goal for this project?

I would like students to help in creating content that is aligned with the vision and mission of breaking down the stigma of mental disorders while teaching others how to create happier and healthier lives.

You will be helping assist in content creation for the launch of my book Gifts in Dark Packages for marketing, social media and general publicity.

Ultimately, you will be working on content creation for our organization, including graphic design, social media, and other collateral that I can use as go-to marketing tools for the Book Launch.

What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Design advertisements that can be used in blog articles, email newsletters and other content pieces on assigned topics relating to the book and Mental Health
  • Assist with a social media launch to promote Gifts In Dark Packages
  • Evaluate recent successful user-generated campaigns, preferably in the Book Launch and Publishing Sector
  • Identify media outlets that are most beneficial to share the book
How will you support learners in completing the project?

Weekly meetings can be arranged

Project Mentorship will also be provided in areas of Marketing, Public Relations and the Mental Health and Book Publishing industries.

About the company

Catherine Clark Connects is a boutique mental health consulting firm that specializes in helping individuals and organizations proactively address mental health, create a safe space for vulnerable conversations, and build more meaningful, fulfilled lives.

Catherine has worked on the front lines of trauma intervention and has recently written a book called, "Gifts in Dark Packages" to help people cope better during this pandemic. Her latest book "Third Act Encore" shares inspirational stories about pursuing your passions at any age.

She needs help with her marketing and designing her book media launch