Competitive Analysis
Project scope
Categories
Market research Competitive analysisSkills
competitive analysis target audience information gathering social media profiles marketing strategies swot analysisCreate a competitive analysis report: Using the information you gather to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
Identify competitors: by identifying the companies that will compete with us in the market. Look for companies that offer similar products or services to our target audience.
Research competitors: Gather information about competitors' products, services, pricing, marketing strategies, and target audience. You can do this by visiting their websites, checking out their social media profiles, and reading reviews and articles about them.
Analyze competitors' strengths and weaknesses(SWOT Analysis): Evaluate competitors' strengths and weaknesses in relation to our business. Look at their pricing, product offerings, marketing strategies, and target audience to identify their competitive advantage.
Determine competitive advantage: Once you have identified your competitors' strengths and weaknesses, think about how the business compares. What unique value does the business offer that competitors don't? How can we differentiate from the competition?
Identify possible improvements to the business.
Students will connect directly with the company founders for mentorship and supervision throughout the project.via regular communications using slack, google meetings, phone calls
About the company
Duntragon provides digital identity solutions powered by blockchain. Duntragon is an aggressive start-up that offers innovative solutions to the challenges of identity protection in an increasingly digital world. As a Financial Technology company (Fintech), Duntragon offers a disruptive way of looking at identity protection for customers and for financial institutions. Duntragon's goal is to eliminate identity fraud by denying criminals the opportunity to exploit identity data breaches. Duntragon is guided by the principle of Self-Sovereign ID, which is to say that the individual controls the use of their identity, rather than institutions or governments. The Duntragon team is comprised of mature experts with experience in the financial sector, government relations, blockchain development, project management and software sales and marketing. Come work with an experienced team who are looking to revolutionize how we protect our identity online!