SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategy Visual artsSkills
sales funnel canva (software) digital marketing web traffic keyword research video editing social media strategy social media marketing social media content search engine optimizationNumber of individual students required: 1
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Adobe Photoshop, Canva, Smarterque, video editing tools, Click Funnels
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Repeatable online sales processes for products
- Development of engaging content
- Increase web traffic and leads
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Students will have direct access to supervisor via Zoom and internal chat/meeting functionalities. Our team uses project management tools that the students would be included in.
Mentorship will occur through various meetings with management, their direct supervisor and opportunities for feedback. Regular meetings will be scheduled with the students to review their work and provide guidance/advice.
About the company
Established in 2019, TES was created to provide a more efficient and cost effective way for event organizers and businesses to access promotional products and to run events. Our company owns a sign production facility as well as a series of physical assets that can be repurposed for common event and promotional needs (e.g. sign hardware, tables, tents, chairs, tradeshow booths, etc). Our team also specializes in producing events in both in-person and digital formats.