The goal of this project is to recreate marketing funnels from one platform to another while updating and revising existing content for flow, user experience and conversion. This will require technical experience or interest/ability with an eye for design.

Students will be using a drag and drop no code software platform to move from New Zenler to a new platform (either Modern or Wordpress).

This will allow us to better serve our customers with a more cohesive user experience, better deliverability of programs and communication delivery that is more robust.

The tasks that learners will need to complete to achieve the project goal include:

- Researching and understanding the current marketing funnels and content.

- Analyzing the existing content for flow, user experience, and conversion.

- Identifying areas for improvement (such as user experience or content knowledge gaps) and updating the content accordingly.

- Creating new marketing funnels on the new platform.

- Testing the new funnels and content for effectiveness.

Key deliverables:

- Will vary depending on your experience but 10-20 funnels rebuilt/ updated

- Written/ video documenting the process

Outcomes:

- Students will gain real world experience building marketing funnels from start to finish

- Understanding of the components of a funnels that converts leads into buyers or along the customer journey

- Integration between various tools that support the user experience

Weekly 1:1 or group calls to review project progress, provide feedback and guidance and discuss questions or clarify expectations.

Students will get access to all tools including: New Zenler, Integrately, Thrivecart, Modern, Canva Pro, CopyHackers courses (for copywriting learning resources), Funnel Rx (funnel building course) in addition to specific mentorship from Susan regarding funnels and digital marketing.

Ongoing access between calls will be via text/ email to address questions and provide timely feedback and communication.

Payment by funder C$1,400.00