Email Marketing Campaign
Project scope
Categories
Communications Digital marketingSkills
newsletters email marketingOur company advertises our product and community online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
The Africa Ubuntu Association (AUA) is a dynamic, not-for-profit art community organization, deeply rooted in the rich cultural ethos of Africa. Located on the Unceded Syilx Territory, AUA's mission is to cultivate a vibrant community in the greater Okanagan area. It serves as a nurturing space for Africans, those of African descent, and anyone with an interest in African culture. At the heart of AUA's philosophy is the African concept of Ubuntu - 'I am because you are.' This philosophy emphasizes the importance of community, where each individual is encouraged to shine, contributing to a collective brilliance rather than standing alone.
AUA's mission is multifaceted:
Fostering Community Through Art: AUA leverages the power of art to bring people together, celebrating African culture and its diverse expressions.
Connecting Africans in the Diaspora: It aims to be a connecting point for Africans living and studying abroad, building bridges across continents.
Promoting Intercultural Exchange: By encouraging interactions among various cultures, AUA enhances mutual understanding and respect.
Advocating for Diverse Activities: The organization champions artistic, educational, social, recreational, charitable, and athletic initiatives that reflect the interests of its members.
Documenting Lived Experiences: Recognizing the importance of history, AUA is committed to documenting the present experiences of Africans as future historical records.
The vision of AUA is to create public spaces that embody community support and inclusivity, addressing community needs in innovative ways.
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