Digital Marketing Strategy
Project scope
Categories
Market research Competitive analysis Digital marketing Marketing strategy Marketing analyticsSkills
digital media strategy marketing digital marketing analyticsWe want students to help us develop a digital marketing strategy to grow and engage our target market.
We want students to focus on the following components:
- Competitive analysis
- Paid ad marketing strategy
- Social media marketing strategy
- Email marketing plan
- SEO plan
- Web analytics, evaluation & recommendations
The Digital Marketing Plan should outline the digital strategy and tactics for our company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Students will work closely with Co-Founder, Gus Ayoub who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Mindflix for Athletes is an on-demand video platform designed to give competitive, recreational athletes and coaches, easy and affordable access to world-class performance and wellness content. It is the Netflix of performance and wellness content for athletes and coaches. The platform is highly user-friendly and is free to all athletes & coaches. Each athlete creates their own login and has access to the full series of video content 24/7/365 days a year. Each video “series” will include an important performance/wellness topic (over 40 topics), for athletes supported by videos lasting 3-6 minutes in length. Mindflix for Athletes will also feature sport specific live events and webcasts featuring professional and Olympic athletes as a complement to the on-demand video platform. The timing is ideal for all involved to present an innovative performance and wellness solution for young competitive and recreational athletes and coaches.