Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
About the company
- https://newseasonsrestaurant.com
- 2 - 10 employees
- Food & beverage
Nestled in the heart of the city, New Seasons is a sanctuary for those seeking an authentic Chinese dining experience. Our restaurant proudly brings the rich tapestry of Chinese flavors to your table, serving traditional dishes that have been passed down through generations.
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