Digital Marketing For Business Events
Project scope
Categories
Graphic design Communications Advertising Digital marketing Social media marketingSkills
content creation data collection influencing skills scheduling bios marketing digital marketing sales social mediaEvery year CIBN Connect puts on over 500 online networking events, training courses, mastermind strategy sessions, summits and corporate conferences. We are looking for 4 individuals to join the team who want to try their hand at digital marketing for these events.
One of the ways that a company like ours increases in revenue is that it increases in influence. We get larger as our email list gets larger. More sales come in from our meetings when more people attend them. Large summits bring many entrepreneurs together at one time and that is good for the bottom line for them and us.
The main goal of the project is to promote these events in every channel possible and to fill the event with new people.
This will be a fun and fast paced environment.
Our participants will be:
- Building content for social media channels.
- Collecting the headshots, bios, and information from speakers for events and creating content using this information.
- Researching additional marketing avenues (like women's groups on Facebook and Meetup or directories) for the event and putting the info into a spreadsheet.
- Posting content and advertisements about the event on social media, meet up, and other locations.
- Putting the event speakers and their offers into the event website portal.
- Programming and scheduling on our Facebook groups and pages.
- Manage ad creation and collect data for the events.
The students on this project will have hours of mentorship from Cheryl Erickson, and Paige Stevensen as well as myself Kerry George. There will be a timeline to complete tasks and weekly guidance to accomplish things according to schedule.
About the company
CIBN Connect is a global online and in person networking organization that brings business owners from all industries together for networking, business training and strategy sessions. We do this in zoom meetings every week with 500 online meetings running annually. We also run in person events in Edmonton and Calgary. We find our clients online on FB and LI. We market to our prospects in groups and through email marketing. We want to be what Uber is for taxi services on a world wide scale and we have already made a significant impact in the market over the last 14 yrs.
80% of businesses fail in their first 5 years and it is closer to 90% over 10 years. At CIBN Connect we did not have a single business lost to business failure in our hundreds of paying members for more than 9 years. Even during the lockdown experienced a 99% success rate with our members. When you work with us you are not just working a project, you are literally changing the world. Every small business that we impact and save from destruction represents homes filled with families. This is important work that raises people out of poverty.