Low Cost, Non-Social Media Marketing Strategy Research and Development
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Social media marketing is the BUZZ word in effective advertising and lead generation, yet when we ask people if they are happy with the social media process, they generally are not. More often the issue is cost and the massive scope required to generate leads.
We would like to arrange for a team to discover other non-social media methods of marketing and lead generation that are out there, and that are low - no cost and have high impact. For example, is speaking at public events and engagements still relevant and does it still work well? Is there a means of attending trade shows that can be hyper low cost, yet still impactful?
A perfect deliverable for us would be a list of low-no cost options, ranked by overall value in marketing and lead generation based both on research and the students opinion.
- What tasks will learners need to complete to achieve the project goal?
-
From our perspective this is a research project that should include face to face or voice to voice conversations with business leaders to gain their perspective on where or how they find themselves inspired to try a new B2B provider, product or service. I believe having 10 - 20 good conversations with people in the director, VP and C-Suite would be more valuable than a survey.
- What is the main goal for this project?
-
Social media marketing is the BUZZ word in effective advertising and lead generation, yet when we ask people if they are happy with the social media process, they generally are not. More often the issue is cost and the massive scope required to generate leads.
We would like to arrange for a team to discover other non-social media methods of marketing and lead generation that are out there, and that are low - no cost and have high impact. For example, is speaking at public events and engagements still relevant and does it still work well? Is there a means of attending trade shows that can be hyper low cost, yet still impactful?
A perfect deliverable for us would be a list of low-no cost options, ranked by overall value in marketing and lead generation based both on research and the students opinion.
- What tasks will learners need to complete to achieve the project goal?
-
From our perspective this is a research project that should include face to face or voice to voice conversations with business leaders to gain their perspective on where or how they find themselves inspired to try a new B2B provider, product or service. I believe having 10 - 20 good conversations with people in the director, VP and C-Suite would be more valuable than a survey.
About the company
- https://www.themethodeffect.com/
- 2 - 10 employees
- Business & management, Business services, Human resources & recruitment, Manufacturing
The Method Effect is a Calgary based consultancy that specializes in strategy, training, coaching and commercialization. We are often involved in human capital projects or helping businesses maximize their potential. Clients range from start-up to mature large corporations.