The primary focus for the student will be:

• Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
• Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
• Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Our goal at the end of this experience is:

• Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
• Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
• Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
• Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.