Digital Marketing Strategy
Project scope
Categories
Digital marketing Marketing strategySkills
target market digital marketing social mediaWe are a tech startup that is looking to increase our social media presence, and would like students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What are the social media channels we should be utilizing?
- What is an appropriate budget for advertising?
- What kind of messaging should we use?
Students will develop strategies to promote the company and the final deliverables can come in the form of a report and/or presentation.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
SwimNGo Aquatics is a private swim school that believes high quality private swim lessons should be available with convenient times, places and prices. SwimNGo Instructors are available to come to a local pool and can also teach from the comfort of your own private pool. At SwimNGo, we want to make the process of getting private swim lessons as convenient as possible.