Content Creation for Sustainability Initiatives (Winter 2024)

Closed
Regenesis York
Toronto, Ontario, Canada
YU
Communications Coordinator
(12)
3
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience
Categories
Marketing Videography Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies canva (software) marketing content creation community marketing sustainability initiatives adobe creative suite communication social media
Project scope
What is the main goal for this project?

The primary goal for this role is to take responsibility for all content creation, with a strong emphasis on producing engaging and impactful reels, and graphics using tools like Canva and Adobe Creative Suite. The aim is to effectively promote and market sustainability initiatives, conveying their importance and impact to a wider audience through compelling multimedia content.

What tasks will learners need to complete to achieve the project goal?

We believe this project will include:

Students will have several tasks to complete and can choose to work on any of the following:


  • Producing engaging videos, gifs, reels, and high-quality graphics
  • Utilizing tools like Canva and Adobe Creative Suite for graphic design
  • Demonstrating proficiency in using all social media platforms
  • Developing print and online promotional and marketing content
  • Curating a robust marketing strategy to increase our following and d engagement across our platforms  
  • Effectively communicating the significance and impact of sustainability initiatives
  • Reaching a wide audience through establishing relationships with influencers and creating community marketing partnerships 
  • Conducting outreach for sustainability initiatives via tabling and collecting contact information
  • Setting up efficient system of collecting contact information and inputting this information into our databases and mailing lists
  • Putting together lecture announcements and participating in tabling


How will you support learners in completing the project?

We will support students with this project in the following ways:

  • Weekly office hours
  • Weekly one hour check-in
  • Ongoing mentorship and career coaching


Supported causes
Climate action
About the company

Regenesis is a community environmental organization dedicated to empowering students to address today’s environmental and social concerns through advocacy and local service. We focus on creating practical student-led environmental initiatives and programming. Our services help provide free or low-cost services and meaningful leadership opportunities for students, all the while, making our communities, cities, and planet more sustainable.Regenesis York - Keele offers the widest range of opportunities to make an impact, we encourage you to consider a volunteer position or opportunity based on your availability, skills, experience and interests.