PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Real Adulting 101 is looking for students to help with the execution of our Public Relations strategy.

This will include researching reporters and companies that tend to highlight companies similar to ours, work with our marketing team to develop a pitch package (design, copywriting, editing and more) and sending out individualized emails and outreaches to the researched companies/journalists. They will also be responsible for researching groups in alignment with our target audience for us to connect with (student unions, school clubs, etc.) via our email marketing software and strategy.

30 hours will be dedicated to ongoing research to develop a list of public relations to connect with (journalists, bloggers, news opportunities and groups in alignment with our target audience such as school clubs, etc.). 15 hours will be dedicated to helping with the development of the pitch package. This will include working with the CEO on copywriting and working with the marketing team to design the package in our branding using Canva. They will do most of the design and you will be ensuring that all information is clear and readily available. 15 hours will then be dedicated to outreach to the researched journalists. This will include using our pitch email template, personalizing emails based on the company/individual we are connecting with and then following up when we don't hear from them. 10 hours will be dedicated to a similar outreach process as outlined above, this time to the above mentioned groups with our target audience (school clubs, student unions, sororities, young adult groups, etc.). The final 10 hours will be dedicated to meetings and mentorship.

Final deliverables would include a list of 60 public relations opportunities to connect with in alignment with our audience, a pitch package co-develoepd with other RA101 team members, and 30 outreach emails sent.

Real Adulting 101 is an online, membership platform platform for adult education based in Kelowna but serving Canada and the USA. We are launching February 4 with over 20 courses. We prioritize relevant education and course topics, the implementation of learning and community. www.realadulting101.ca

We strongly believe in mentorship and find as many ways as possible for this opportunity to be one of growth and learning for students. We guide along every step of the course creation (audience engagement, design visually, design of course, etc.). Our CEO is also available for questions/discussions beyond the scope of the project.