PROJECT:

EmpowerInkDesigns (https://empowerinkdesigns.etsy.com) is a vibrant online shop offering purpose-driven, empowering apparel and lifestyle products. We aim to inspire confidence, positivity, and self-worth through every item sold. To further elevate our store and reach a wider audience, we are seeking passionate and skilled students to help optimize our Etsy product listings, enhance store visibility, and ultimately boost sales. By leveraging effective SEO strategies, product descriptions, and marketing tactics, this project will provide valuable hands-on experience with e-commerce platforms, particularly Etsy and Amazon.

Main Goal:

The primary goal of this project is to optimize the EmpowerInkDesigns Etsy store by improving product visibility, increasing search rankings, and driving traffic through targeted keyword optimization, compelling product descriptions, and effective use of tags and categories. Ultimately, the goal is to increase sales and customer engagement by making the store more discoverable to potential buyers.

Tasks & Responsibilities:

To achieve the project goal, students will be responsible for the following tasks:

1.Keyword Research & Implementation:

• Conduct thorough keyword research using tools like eRank or Marmalead to identify high-ranking and relevant keywords.
• Incorporate these keywords into product titles, descriptions, and tags for improved visibility in Etsy search results.

2.Product Listing Optimization:

• Revise existing product listings, ensuring clear, engaging, and SEO-optimized titles and descriptions.
• Ensure each listing includes proper image alt text, and adjust categories and attributes for accuracy.
• Maximize the use of all 13 tags per product to increase the likelihood of appearing in relevant searches.

3.Image & Visual Enhancements:

• Collaborate to improve the visual presentation of listings, ensuring high-quality, well-lit photos.
• Ensure consistency in product images, including adding lifestyle photos where applicable to boost visual appeal.

4. Holiday-Specific Product Marketing:

• Create optimized listings for upcoming seasonal events like Halloween, Christmas, and other holidays.
• Develop marketing strategies tailored to holiday shoppers, highlighting potential gift items.

5.Competitive Analysis:

• Research and analyze competitors on Etsy and similar platforms (e.g., Amazon).
• Make recommendations based on the findings to adjust pricing, listing quality, and product offerings.

6.Final Optimization Report:

• Provide a comprehensive report outlining the steps taken to optimize the Etsy store.
• Include keyword lists, optimized titles, and recommendations for future improvements.

Skills & Experience Needed:

We are looking for students with experience in e-commerce optimization, especially those familiar with Etsy and/or Amazon. Applicants should possess the following skills:

• Knowledge of SEO, particularly for e-commerce platforms like Etsy and Amazon.
• Experience with keyword research tools such as eRank, Marmalead, or Google Keyword Planner.
• Strong writing skills for creating compelling, SEO-optimized product titles and descriptions.
• Ability to analyze and improve product images and store visuals.
• Familiarity with e-commerce marketing strategies, including seasonal promotions and competitive analysis.

Why Participate?

• Gain hands-on experience with real-world e-commerce platforms.
• Work on a live project with tangible results that will enhance your portfolio.
• Opportunity to apply SEO and marketing knowledge in a creative industry.
• Develop and refine skills relevant to careers in digital marketing, e-commerce, and online business management.

Final Deliverables:

1. Optimized product listings for the EmpowerInkDesigns Etsy store, including titles, descriptions, and tags.
2. A detailed keyword list and SEO strategy for ongoing product optimization.
3. A visual improvement plan, including suggestions for better product photos and branding elements (e.g., shop banner and cover image).
4. Competitive analysis of similar stores, including actionable insights for improvement.
5. Final optimization report with key metrics showing progress made in search rankings and visibility.