The main goal of this project is to create a brand identity package for a brand called Vivi Foods. This will involve creating a logo, color palette, tone of voice and vocabulary, fonts, imagery, and positioning that accurately reflects the company's mission and values.

In order to achieve the project goal, learners will need to complete the following tasks:

- Design a logo that captures the essence of Vivi Foods.

- Create a color palette that reflects the company's brand.

- Develop a tone of voice and vocabulary that accurately reflects the company's mission and values.

- Choose fonts that are appropriate for the company's brand.

- Select imagery that is consistent with the company's brand.

- Research and develop a positioning statement for Vivi Foods.

Wazzakas Consulting provides Level UP learners with a virtual (and the possibility of in-person) mentorship. Through personalized onboarding, dedicated mentors, and virtual collaboration platforms, interns gain practical skills, industry insights, and networking opportunities. This experience ensures their professional growth and readiness for future career challenges.