Product Launch and Marketing Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Acrylic Robotics is an art tech company building robotics technology to create high-quality paintings at an affordable price point. To date, we've been primarily focused on developing our core technology, but we've now reached a stage where we are set to commercialize. We are planning to launch our first collection in early 2023, and we're looking for support in effectively marketing the product, not just prior to the initial launch, but beyond as well. We're looking to gain a deep understanding of our potential customer base and develop a marketing plan to guide us through the process of launching and scaling the product.
- What tasks will learners need to complete to achieve the project goal?
-
- In-depth marketing plan including customer demographics, channels, strategies etc.
- What is the main goal for this project?
-
Acrylic Robotics is an art tech company building robotics technology to create high-quality paintings at an affordable price point. To date, we've been primarily focused on developing our core technology, but we've now reached a stage where we are set to commercialize. We are planning to launch our first collection in early 2023, and we're looking for support in effectively marketing the product, not just prior to the initial launch, but beyond as well. We're looking to gain a deep understanding of our potential customer base and develop a marketing plan to guide us through the process of launching and scaling the product.
- What tasks will learners need to complete to achieve the project goal?
-
- In-depth marketing plan including customer demographics, channels, strategies etc.
About the company
- https://acrylicrobotics.ca/
- 2 - 10 employees
- Manufacturing, Technology, Arts
Acrylic is a pre-seed art-tech startup and robotics company designing a new way to digitize the consumer art industry and manufacture fine art at scale. We’re driven by our goal of making art accessible for all and empowering artists to keep creating, and we’re currently developing the technical infrastructure required to collect, analyze and transform painting data and create painted reproductions through robotic automation. We offer artists a comprehensive sales management, manufacturing and fulfillment service that allows them to focus on creating new designs.