Digital Content Creation
Project scope
Categories
Videography Communications Digital marketing Copy writing Social media marketingSkills
infographics seo copywriting digital content newsletters blogs editing search engine optimization surveys social media slide showsThe primary focus for the student will be:
To create and syndicate Rich Content that is aligned with our vision, mission, and sector. The content will be based on keyword reseach and is intended for SEO to increase organic traffic to our site and engage ideal customers. We will provide a list of topics and keywords for the student to work from. Exceptional copywriting skills are needed. Video creation and editing skills are also an asset.
Our goal at the end of this experience is:
That the student(s) will have employed excellent copywriting skills to create:
- a bank of blogs and articles that are keyword rich and optimized for voice search
- a bank of social media posts
- a content calendar
- identified methods of syndicating content
- content in the form of infographics, video content, e-books, slide shows, newsletters, polls/surveys
We will kick off the internship with a virtual meeting so the student can get familiar with the team, our brand, and the project and our team will get to know the student(s), their interestss, and what they bring to this project. In this meeting we will mutually establish expectations for communication. The students will have easy access to 2 of our team members by email, virtual meets, phone, and/or text on an ongoing basis. These team members will respond to communications with the student(s) either immediately or within a couple of hours. We will meet virtually at the beginning and end of each week to discuss progress, challenges, and next steps to ensure that the student(s) feels comfortable and the project is on track. We are able to provide more than the minimum 5 hours of mentorship to students for this project.
About the company
Dimples is a family owned and operated fine jewelry company that has been in operation since 2006. Dimples is where fashion meets sentiment. We help people capture life's special moments in custom jewelry they personalize with loved ones' fingerprints, hand & footprints, handwriting, drawings, and pet paw prints. We also specialize in custom design and jewelry remodelling. We transitioned Dimples from a wholesale model, where it was sold in jewelry stores across Canada, to being entirely e-commerce. While all of our jewelry is made in the GTA it is shipped to customers globally. We are honoured to be able to help people keep their loved ones forever close in jewelry that is both meaningful and fashionable.