Enhancing Market Presence through Strategic Business Development

Closed
Goldenevents&rentals
Courtice, Ontario, Canada
Employer
(10)
4
Project
Academic experience
200 hours per learner
Learner
Ontario, Canada
Advanced level

Project scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
marketing strategies social media target audience digital marketing customer retention key performance indicators (kpis) target market marketing market research strategic fit
Details

Market Expansion:

  • Identify and penetrate new markets by conducting thorough market research and analysis.
  • Develop a market entry strategy tailored to the specific needs and characteristics of each target market.

Strategic Partnerships:

  • Identify potential strategic partners to enhance product/service offerings and reach a wider customer base.
  • Establish mutually beneficial collaborations that contribute to the overall growth and success of the organization.

Service Innovation:

  • Conduct a comprehensive analysis of current products/services and identify areas for improvement or expansion.
  • Develop and launch new products/services aligned with market demands and emerging trends.

Operational Optimization:

  • Streamline internal processes to enhance efficiency and reduce operational costs.
  • Invest in technology and automation to improve productivity and overall business performance.

Brand Visibility and Marketing:

  • Implement a targeted marketing strategy to enhance brand visibility and create a strong market presence.
  • Utilize digital marketing channels and social media platforms to connect with the target audience.

Customer Relationship Management (CRM):

  • Implement or enhance CRM systems to better understand customer needs and preferences.
  • Develop and implement customer retention strategies to ensure long-term customer loyalty.


Deliverables

Project Kickoff

  • Define project scope, objectives, and key performance indicators (KPIs).

Market Analysis:

  • Conduct a thorough analysis of current and potential markets, including demographics, competitors, and trends.
  • Identify market entry points and prioritize target markets based on strategic fit and growth potential.

Partnership Development:

  • Identify and evaluate potential strategic partners through detailed due diligence.
  • Negotiate and establish partnerships that align with the organization's goals and values.

Innovation and optimization

  • Implement operational changes based on efficiency assessments and technology upgrades.

Marketing and Branding:

  • Develop a comprehensive marketing plan encompassing both traditional and digital channels.
  • Implement branding strategies that resonate with the target audience and differentiate the organization in the market.

Monitoring and Evaluation:

  • Create a monitoring tool to regularly monitor project progress against KPIs.
  • Create a tool to continuously conduct ongoing evaluations to assess the effectiveness of implemented strategies




Mentorship

I will support the team in understanding the business environment including the products and services offered. I will also support the team by helping to understand the dynamics of the events and entertainment industry

Supported causes
Decent work and economic growth

About the company

Company
Courtice, Ontario, Canada
2 - 10 employees
Entertainment, Events services

We are into event rentals and event decoration. We have items for corporations, events planners, and individuals interested in for DIY event decorations