Social Media and SEO Strategy
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing social media content social media keyword research search engine optimization social media marketing mental health innovationNumber of positions available: 1 team of 2-4 persons
Straight Up Health is an innovative mental health company focused on growth.
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:
Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and share
3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
4. Creating engaging content for prominent media websites
5. Working with tools and programs such as Instagram, Facebook, Google
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
Be recognized as a destination for youth to feel supported in their day to day lives. Increase exposure and grow our following through social media channelsDetermine areas of opportunities in social media where we should expand (video, influencers, other channels etc)
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Look forward to connecting!
I will be meeting with the student (s) regularly in order to provide guidance, clarity or feedback at any time necessary.
I want the student (s) really to be able to learn and gain great experience.
About the company
Straight Up Health is a mental health and wellness clinic located midtown Toronto and virtually across Ontario. We offer accessible and empowering mental health care to teens, young adults and families. Our team of Registered Social Workers, Psychiatrists and Coaches are highly specialized in supporting this demographic using a wide range of therapy modalities.
We work to break down stigma and normalize support, providing connective therapy options based on individual needs. Each client is matched with a therapist based on their unique preferences, needs and goals, because with therapy, fit is everything.