Our organization needs to improve our branding and graphic design! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand while we create a better world. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.

To successfully complete the project, students will have to work on an existing draft of our brand guide and ensure that it includes the following elements:

1. A clear definition of our brand's mission, values, and vision.
2. A detailed description of our target audience and the market segments we are targeting.
3. An analysis of our competitors and how we differentiate ourselves from them.
4. A description of our brand personality, tone of voice, and visual style guidelines.
5. A clear definition of our brand messaging, including taglines, key messages, and the overall voice we use to communicate with our audience.
6. Visual elements, including color palettes, typography, imagery, and other design elements.
7. Guidelines for how our brand should be used in various contexts, such as advertising, packaging, and digital media.

It is important to mention that in the developing of this project we will be using the lates graphic and logo design trends to be align with the current social changes.

We have a constantly growing comprehensive research stock on processes, methods, guides, techniques, and general information that I believe will be beneficial in the development of our project. We will also in contact with students providing them a daily or weekly manual guide where they will be able to find all or most of the necessary information.

This may include:

-Step by step guide

-Latest trends and information that we will use.

-Mood boards and visual references.

-Drafts

-Links to support information such as video tutorials.