Actnovate Inc seeks to enhance its lead generation and email marketing efficiency by automating its communication workflow. The project involves creating an automated system using Make.com or Zapier to streamline the lead nurturing process. The primary goal is to integrate Apollo for lead generation and Brevo for email marketing, ensuring a seamless flow of information and communication. The automation should include sending a series of three emails: an introductory email, a follow-up email, and a final reminder email. Additionally, the workflow should incorporate a link to Calendly, allowing potential leads to easily schedule meetings. This project provides learners with the opportunity to apply their knowledge of automation tools and marketing strategies in a practical setting.

The deliverables for this project include a fully functional automated workflow that integrates Apollo, Brevo, and Calendly. The system should be capable of sending three distinct emails as part of the lead nurturing process. Additionally, a detailed report outlining the setup process, challenges faced, and solutions implemented should be provided. The final deliverable is a demonstration of the workflow in action, showcasing its effectiveness in automating lead generation and email marketing tasks.