Boosting Instagram Engagement through Reels and Post Media Creation

Open
Saige
Vancouver, British Columbia, Canada
RT
Recruiting Team He / Him
Human Resources
(72)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Market research Digital marketing Marketing strategy Social media marketing
Skills
target audience instagram content audience analysis content creation social media marketing boosting brand identity research
Project scope
What is the main goal for this project?

Saige aims to enhance its Instagram presence by increasing user engagement through the creation of compelling reels and post media. The problem at hand is that while Saige has a decent follower base, the engagement rates on posts and reels are not meeting the desired benchmarks. The goal of this project is to develop a series of high-quality, engaging reels and posts that resonate with Saige's target audience. This will involve researching current trends, understanding the brand's voice, and applying creative skills to produce visually appealing and interactive content. The project will allow learners to apply their knowledge of social media marketing, content creation, and audience analysis.

What tasks will learners need to complete to achieve the project goal?

- A minimum of 5 high-quality Instagram reels that align with current trends and Saige's brand identity.


- A series of 10 engaging Instagram posts, including images and captions, designed to boost user interaction.


- A brief report summarizing the research on current Instagram trends and the rationale behind the content created.


- An engagement analysis plan to measure the effectiveness of the created content in increasing user engagement.

About the company

Saige helps organizations discover hidden real estate deals in the market with the power of AI, effectively giving companies a competetive edge in the market.