Digital Advertising Financial Solutions Platform - Market Research and Competitive Analysis
Project scope
Categories
Digital marketing Marketing strategy Marketing analytics Software developmentSkills
financial technology (fintech) digital advertising market analysis research papers business strategies business development market researchThis Fintech project is tailored to address the unique financial needs within the digital advertising industry by facilitating not only seamless integration with existing financial institutions but also by fostering the creation of novel financial product offerings.
Students will conduct a market analysis focusing on the business and technical challenges agencies currently face and the solutions offered by various service providers. They will create a SWOT analysis and a 'magic quadrant'-style analysis to compare our company's offerings with those of our competitors and identify potential market opportunities.
1.Collect data on the primary technical and business challenges that agencies currently encounter in the market.
2.Identify and analyze both direct and indirect competitors, their services, and the needs they address.
3.Develop a SWOT analysis and a Magic Quadrant to strategically position our offerings based on the gathered insights.
The deliverable is: A research paper that is fact-based and verifiable through discussions with employees and partners. Success will be gauged by feedback on the document's value and its utility for our business development team in shaping their business strategy and revenue model.
Provide Mentorship: Assign an experienced team members as a mentor.
Regular Check-Ins: Schedule regular meetings to check the progress, address concerns, and provide feedback.
Access to Resources: Ensure they have access to necessary resources, such as tools, software, and documentation.
Provide Feedback: Help them improve by pointing out areas where they can grow.
About the company
We are a results oriented and digital marketing obsessed company with locations in Toronto, Mexico, and India.
WHO WE ARE
Mrkt360 is more than a digital agency we are a trusted partner and innovator. After helping start-up companies grow from their incubation period to public traded companies, generating millions of clients for our customers, and 100s of success stories, we like to think we are pretty good at what we do. We have physical offices in Toronto and Mexico, but service clients near, far, and all around the world.
WHAT WE DO
We offer full services in the digital marketing world- anything from SEM, SEO, SMM, and web design- we have you covered. Our team of experts will analyze your business and build results-oriented digital strategies and continually refine your campaigns for optimal outcomes. Regardless of industry, size, and years of business- we have a targeted solution for you.