Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team.

This is for a program of art activities for those people who say “I love art but I’m not artistic.” The instructor, Robert Greenwood, challenges that idea and makes art simple, available and fun for anyone and everyone who feels this way. The classes are also for artists who want to experience and experiment with techniques that they may not practice or of which they may not have knowledge.

He uses Rhythm, Vector, Portrait, Landscape, Pathway and Sculpture drawings to let people experience art without judgement, opinions or attitudes that can and often do get in the way of creativity, enjoyment and understanding of visual arts. People who have experienced his classes in the past have applied the techniques to sculpture, mask-making, architecture, quilt-making – anything to which their imaginations carry them.

We are looking for students to collect market research and create an effective marketing plan.

The primary focus for the student/team will be:

• Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for visual art classes; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Primary contact: Robert Greenwood, Instructor

Secondary contact: Dana Luebke, Brain Gym Canada Director