I really appreciate the opportunity to participate with my charity's project in the marketing program at Douglas College. The lead instructor Kimberly Jang provided clear direction and supported our efforts every step of the way. I worked with 3 students from diverse backgrounds on both my messaging and my social media marketing. They went out of their way to do a focus group/survey to learn the behavioural patterns of donors and to help me segment my marketing to the right demographic. They then took that information and came up with a social media marketing strategy. I could not be more pleased at their efforts.